Building your brand - Blues Point

A truly effective recruitment strategy starts well before the job is advertised. It’s no coincidence that the businesses that are best at recruiting and retaining a productive workforce also happen to invest heavily in social media marketing and branding.

The ideal situation is to generate a following of people who are interested in what you do, and who will be there to apply for jobs as and when they come up. You can maintain a database of interested candidates ready for when the recruitment actually begins. If you use email marketing effectively, you can segment people according to their skills or interests, and send only relevant information to them.

If you have an engaged workforce they will do a lot of the brand building for you. This is why the best employees often join a company as a result of an internal referral scheme. People generally only refer someone they are confident will do a good job.

How Blues Point can help

We will analyse how effective your social media strategy for attracting potential employees, and we recommend ways to improve.
We can advise on setting up an email marketing process for attracting candidates before there is a job vacancy.

I just wanted to say a big thank you for the kind card you sent me – I’ve just picked it out of my in-tray now and was very surprised to receive it! Time is flying past here and … Read More

Fahad Shafi, Prima Solutions

We would highly recommend Blues Point for their professional, efficient and dependable service. We know that we can rely on them to produce high quality candidates for our IT roles. If we take time out of a manager’s calendar … Read More

Sarah Chapman, Hollister

We incorporated the IKM TeckChek tests into our recruitment process in order to validate a candidate’s technical skill set. The tests were easy to implement and results were delivered quickly, allowing the Hiring Managers to reduce risk and confirm the … Read More

Stephen Dashfield, University Of Derby

Blues Point ensured that we hired the right person for our business, who was both technically strong, but more importantly, has the right behaviours to lead and motivate the development team. Sourcing the right candidate within a short timeframe, … Read More

Philip Morris, Potter Clarkson LLP

Steph is professional, courteous and extremely knowledgeable in the area of IT recruitment. She was a pleasure to work with and I wouldn’t hesitate to recommend Steph to others looking for a new career opportunity or to any business … Read More

Paul N, Senior Developer

We engaged Blues Point having tried working with other recruitment agencies without much success. We were finding that a candidate looked great on paper but didn’t have the behaviours that Prima Solutions need for business success. A lot of … Read More

Mathew Burrell, Prima Solutions

I engaged Blues Point after they were recommended to me by a colleague in the industry. They came over to talk about our situation and it was clear that they understood not only our technical requirements, but the business … Read More

Chris Laud, Pedigree Wholesale Ltd

Kerry Foods have been a client of Blues Point for a number of years enabling the recruitment of several members staff into the IT team. The latest recruitment was my first experience of using Blues Point’s services and through … Read More

IT Manager, Kerry Foods

Blues Point have provided us with their technical testing services for a number of roles now, and they also put candidates through them as part of their normal process. These technical tests are invaluable! We use them when we … Read More

Damian Byrne, Healthcare at Home

A great recruitment agent and would recommend to anyone, Very honest and always returns phones calls when promised, which is a breath of fresh air when dealing with agencies. She was very knowledgeable about the role I was discussing … Read More

Adrian L, IT Consultant

Blues Point is definitely the best agency that I have used in over 15 years as an IT contractor, they make a genuine effort to find the best people for a particular role. In my experience most other agencies … Read More

Jon D, Microstrategy Consultant

I highly recommend Alex and Blues Point as a recruiter. Out of the many recruiters I approached whilst looking for a new role, Blues Point and particularly Alex stood out as the most professional and most likely to find … Read More

Michael V, Developer

Throughout the process, they were extremely accommodating, listened to our feedback, reacted in a timely manner and made the process very easy. For us they found the right person for the right role and at the right time! We … Read More

Sharon Stainer, Clinigen Group plc

Team Rewards chose Blues Point as our recruitment partner after a recommendation from one of our own clients. After our initial meeting Blues Point quickly took ownership of our project to recruit into the team, and they delivered to … Read More

Catherine Bennett, Team Rewards

STRATEC Biomedical has experienced considerable growth over the last 18 months, with a 50% increase in headcount. Blues Point were our first choice when it came to filling the new vacancies created and provided an excellent array of candidates … Read More

Mark Dexter, Stratec Biomedical

Riviera Travel have used Blues Point on a number of occasions to fulfil IT employment within the business. Blues Point have a much higher interview to employment conversion rate with us than other agencies due to their careful selection … Read More

Tim Mahoney, Riviera Travel

Blues Point is a first-class recruitment partner for Juriba: the staff are professional, approachable and resourceful. They have a knack for getting right to the heart of your requirements, and filtering CVs accordingly. Their technical tests provide extra assurance, … Read More

Julia Bell, Juriba

I’ve had a lot of experiences of agencies over the years, mostly from a recruiter perspective, rather than recruitee. Blues Point exceeded my experience of recruitment agencies. They contacted me about a single job, which was a perfect match … Read More

Mandy F, Project Manager

I was introduced to the Thomas International Ltd PPA evaluations by Blues Point as a tool for identifying a person’s motivations, work ethic and key drivers. To begin the process we completed the assessment by answering the questions from … Read More

Graham Coe, Shire Leasing plc

We recruit technical roles through Blues Point, and all candidates now take the appropriate test before we interview them. The tests definitely add something to the process and they are a good indicator of a candidate’s actual technical ablility. … Read More

Support Team Leader, IT Services Provider