Building your brand - Blues Point

A truly effective recruitment strategy starts well before the job is advertised. It’s no coincidence that the businesses that are best at recruiting and retaining a productive workforce also happen to invest heavily in social media marketing and branding.

The ideal situation is to generate a following of people who are interested in what you do, and who will be there to apply for jobs as and when they come up. You can maintain a database of interested candidates ready for when the recruitment actually begins. If you use email marketing effectively, you can segment people according to their skills or interests, and send only relevant information to them.

If you have an engaged workforce they will do a lot of the brand building for you. This is why the best employees often join a company as a result of an internal referral scheme. People generally only refer someone they are confident will do a good job.

How Blues Point can help

We will analyse how effective your social media strategy for attracting potential employees, and we recommend ways to improve.
We can advise on setting up an email marketing process for attracting candidates before there is a job vacancy.

Blues Point’s service offering is more than just recruitment; they supply us with technical testing services, advice on market conditions and salary information, and they continue … Read More

Paul Hudson, Haywyre LLP

STRATEC Biomedical has experienced considerable growth over the last 18 months, with a 50% increase in headcount. Blues Point were our first choice when it … Read More

Mark Dexter, Stratec Biomedical

We engaged Blues Point having tried working with other recruitment agencies without much success. We were finding that a candidate looked great on paper but … Read More

Mathew Burrell, Prima Solutions

I began my relationship with Blues Point after our preferred recruitment partner failed to pre-screen candidates thoroughly. This resulted in the hiring of a candidate … Read More

James Parry, Activa Healthcare

Team Rewards chose Blues Point as our recruitment partner after a recommendation from one of our own clients. After our initial meeting Blues Point quickly … Read More

Catherine Bennett, Team Rewards

Steph is professional, courteous and extremely knowledgeable in the area of IT recruitment. She was a pleasure to work with and I wouldn’t hesitate to … Read More

Paul N, Senior Developer

We recruit technical roles through Blues Point, and all candidates now take the appropriate test before we interview them. The tests definitely add something to … Read More

Support Team Leader, IT Services Provider

I engaged Blues Point after they were recommended to me by a colleague in the industry. They came over to talk about our situation and it … Read More

Chris Laud, Pedigree Wholesale Ltd

We would highly recommend Blues Point for their professional, efficient and dependable service. We know that we can rely on them to produce high quality … Read More

Sarah Chapman, Hollister

I was introduced to the Thomas International Ltd PPA evaluations by Blues Point as a tool for identifying a person’s motivations, work ethic and key … Read More

Graham Coe, Shire Leasing plc

Blues Point ensured that we hired the right person for our business, who was both technically strong, but more importantly, has the right behaviours to … Read More

Philip Morris, Potter Clarkson LLP

Blues Point are very good at understanding our business, our projects, our vacancy requirements, and our culture. I have been consistently impressed with their professionalism, … Read More

Hannah Heathcote, Northgate

Blues Point is definitely the best agency that I have used in over 15 years as an IT contractor, they make a genuine effort to … Read More

Jon D, Microstrategy Consultant

A great recruitment agent and would recommend to anyone, Very honest and always returns phones calls when promised, which is a breath of fresh air … Read More

Adrian L, IT Consultant

We incorporated the IKM TeckChek tests into our recruitment process in order to validate a candidate’s technical skill set. The tests were easy to implement and … Read More

Stephen Dashfield, University Of Derby

Kerry Foods have been a client of Blues Point for a number of years enabling the recruitment of several members staff into the IT team. … Read More

IT Manager, Kerry Foods

I’ve had a lot of experiences of agencies over the years, mostly from a recruiter perspective, rather than recruitee. Blues Point exceeded my experience of … Read More

Mandy F, Project Manager

Blues Point is a first-class recruitment partner for Juriba: the staff are professional, approachable and resourceful. They have a knack for getting right to the … Read More

Julia Bell, Juriba

Alex provided an excellent service when I needed to recruit permanent software developers with a specific skill-set. He was able to provide a lot of … Read More

Andy R, Software Development Manager

Blues Point have provided us with their technical testing services for a number of roles now, and they also put candidates through them as part … Read More

Damian Byrne, Healthcare at Home