Currently, video looks set to be the dominant traffic-driving force on the web in coming years, making it a valuable tool when searching for talent. But how can video content be included as part of a successful recruitment process? And how will it benefit your business?
Below, we explore the reasons you should be incorporating video content into your recruitment efforts, as well as the ways in which it can be done.
Why Should My Business Use Recruitment Video Content?
This is a fantastic question because, on the surface, the benefits of video content may not be clear. However, something that is clear is just how big video content is going to be within the next few years.
In a recent report by Cisco, they have predicted that by 2022, video content will make up 82% of all internet traffic. That’s a HUGE amount of people watching videos.
As well as this, it’s been found that video social media content receives 1200% more shares than text and image combined. If you want your message to appear on people’s timelines, video seems to be the way to go.
So with these stats in mind, it’s clear to see that high-quality recruitment video content can only be a good thing.
Using Video Content To Attract Candidates
Video is a very powerful medium. It’s highly engaging and has the power to make us laugh, cry and, most importantly for recruitment, capture our attention.
So, naturally, this is excellent when trying to attract candidates to a role. Through the use of video, we can create rapport and build trust much more quickly.
Put yourself in this position: You receive an email. It’s from a recruiter. Now, if the email contains long, sprawling paragraphs, are you going to feel inclined to read all the way through? Bearing in mind, you don’t know this person. You’ve never encountered them before and you only have a little interest in what they’re offering. Probably not.
Alternatively, however, if the email contains a video – how much more inclined are you going to be to click play and listen to what the sender has to say? I can’t speak for everybody, but I know I would much more intrigued by the latter. And I’m sure it would be the same case for a lot of potential candidates.
It’s not just first point of contact that video content is really useful for, either. Recruitment agencies have found that job ads with embedded videos receive as much as an 800% increase in engagement.
The Future Of Interviewing
Video is something that we’re trying to bring more of into our recruitment process here at Blues Point. One of the ways that we’re doing this is by using Hinterview. (Side note: We aren’t being paid to promote Hinterview in any way, we just think it’s a fantastic tool and wanted to share what we’re doing with you)
Hinterview is really useful recruitment software that allows you to do a couple of things.
The first is something called a Hintro (an example of which you can see to the right).
A Hintro is essentially a short video introduction that can be sent to a prospective client, whether it be via social media, email or another platform, to give them some information on a particular role, for example.
As it’s video content, you should see improved response rates compared to if you were contacting them in the same way using only text and images.
As well as this, there is also the Hinterview part of the software. This allows recruitment companies to be able to conduct the first-stage interview on a client’s behalf.
We can ask all of the questions you would like to ask (which will have been carefully put together, ensuring you’re only asking the right questions) but instead of reporting back to you with notes, we can show you the video. This way you can see for yourself the way the candidate answered and reacted to your questions.
How Exactly Will Video Content Change Recruitment?
All of this information looks promising, but how will recruitment video content benefit you? The answer: in a number of ways.
Firstly, it will save you time. Software, such as Hinterview, will allow recruitment agencies like ourselves to interview candidates, as a proxy, without you having to do anything more than prepare some questions and watch a video.
Secondly, it will give us the ability to reach more passive candidates. It’s no secret that the best candidates don’t stay on the job market for very long, so being able to catch them before they’re on the market is a huge help when it comes to recruiting excellent talent. The improved engagement rate with video means that when we reach out to them, there’s more chance they’ll respond.
It will also make recruitment more human, on the whole. Candidates will no longer be receiving a call from a faceless voice or an email from an unknown person. They will be able to see the recruiter and get a strong idea of who they’re talking to.
And this is a two-way street. The use of video on the side of the candidate will also provide companies with a better insight of who is actually applying for the role, making it easier to assess whether they will suit your company on a personal and cultural level.